tag:blogger.com,1999:blog-14772725.post112516055640535777..comments2009-02-14T21:31:43.728-08:00Comments on Jim Seybert's <i>Fools Box</i>: Wisdom from the plains of TexasJim Seyberthttp://www.blogger.com/profile/18444028493744617396noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-14772725.post-1125421763252122772005-08-30T10:09:00.000-07:002005-08-30T10:09:00.000-07:00And the paradox is very real.Numerous consumer stu...And the paradox is very real.<BR/><BR/>Numerous consumer studies tell us consumers (shoppers, clients, prospects) want SELECTION. But when we give them too much, their response is to <I>choose nothing.</I><BR/><BR/>Another great book on paradox is <A HREF="http://www.amazon.com/exec/obidos/tg/detail/-/0066619874/104-9929514-2003166" REL="nofollow">Visionary's Handbook</A> from Watts Wacker and Jim Taylor.Jim Seyberthttps://www.blogger.com/profile/18444028493744617396noreply@blogger.comtag:blogger.com,1999:blog-14772725.post-1125421106206559772005-08-30T09:58:00.000-07:002005-08-30T09:58:00.000-07:00I just read the Paradox of Choice (my review here)...I just read the Paradox of Choice (<A HTTP://WWW.B2BLOG.COM/2005/08/BOOK-REVIEW-PARADOX-OF-CHOICE.HTM HREF+ HREF="" REL="nofollow">my review here</A>) which used this example: <BR/><BR/>A taste test with six flavors of jam that significantly outsold a taste test with sixteen jams, even though the larger selection attracted more testers.<BR/><BR/>Boyink's right, too that fear of not getting the best deal causes indecision. That's why I got the book...to understand why I felt this way.Dave J.https://www.blogger.com/profile/10115353782861719126noreply@blogger.comtag:blogger.com,1999:blog-14772725.post-1125418055392658852005-08-30T09:07:00.000-07:002005-08-30T09:07:00.000-07:00Lots of interesting stories out there, and a book,...Lots of interesting stories out there, and a book, all found via this <A HREF="http://www.google.com/search?hl=en&q=Paradox+of+Choice+by+Barry+Schwartz&btnG=Google+Search" REL="nofollow">Google Search</A>.<BR/><BR/>I'm getting to the point where I hate choice. I hate staring at 34 different options of peanut butter, with the "grew up Dutch Angel" on one shoulder telling me I need to find the best deal for my dollar, with the "Just grab one and go Devil" on the other shoulder reminding me what the value of these 3 minutes of indecision are worth. <BR/><BR/>Or do I have the Angel and Devil confused? ;)Anonymousnoreply@blogger.com