To be, or not to be - secular or religious?
This piece at AdAge.com got me thinking about this paradox of secular vs religious observances of the season we celebrate during December.
Tyson Foods is taking steps to include faith-based messages in it's marketing mix, while others are moving toward a decidedly secular approach.
As those who are charged with understanding the mind of the consumer, marketing folks should know the answer:
Are our customers becoming more or less interested in spirituality?
1 comment:
I THINK THAT HYPOCRISY IS JUST TOO ENOUGH FOR THIS SOCIETY,BASED UPON THE FOUNDATIONS OF THE PRECEDENTS SET BY THE FOUNDING FATHERS IT IS ABOUT TIME THIS SOCEITY RISE UP TO CHALLENGE THE POWERS THAT BE . THE COURTS OR SECULAR SHOULD PUT AWAY THE APPARENT HYPOCRISY AND ACCEPT ITS REALLITY RATHER THAN ALLOWING WHAT OTHERS FEEL, AFTERWARDS THE ISLAMIC EXTREMISTS DICTATE THE PACE OF THEIR OWN SOCEITY WHY NOT OURS. ENOUGH OF UNDER COVER SPIRITUALITY TYSON FOODS ARE ABOUT DOING THE RIGHT STUFF. ALEX
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