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8/13/2007

New Wine in a New Skin at Chrysler

I love the fact that Chrysler has gone outside the auto industry to name their new CEO.

Robert Nardelli had been the top dog at Home Depot before being canned there a few months back. His recent trouble at the hardware giant notwithstanding, I'm excited for the possibility of new ideas being infused into the sagging auto industry.

Hiring from inside is a good way to boost morale, but it also perpetuates old ideas. The folks at Chrysler are taking a bold step in rolling out a completely new "model."

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