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6/01/2007

Starbucks - Alternative Idea

Not knocking their success, and not ranting about "corporate" coffee.

Just an alternative question:

They position stores close to each other because they presumably don't want people to walk past a competitor.

Is there anyway Starbucks could instead make their stores SO compelling as to give customers a reason to go out of their way to shop?

I'm not sure this would make sense but the resulting discussion could be valuable for other industries.

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