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11/11/2005

Innovation is Over-rated


"Nothing in the business world is more overrated than a "good idea". Nothing. I've never gone into an organization anywhere in the world that didn't have - with a little prompting and encouragement - more good ideas than it could possibly use. Indeed, most firms enjoy a surplus - a glut - of good ideas. As a rule, a glut of something makes it less valuable, not more. Economics 101."

Michael Schrage is co-director of the MIT Media Lab's eMarkets Initiative. I found this piece in the Australian edition of CIO.

Schrage makes an excellent case for his argument that resistance to change is far more responsible for corporate inertia, than any perceived lack of "new ideas."

Not having new ideas isn't the problem - having the guts to implement them is.

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