Brand managers and marketers have always placed a feather in their cap whenever they find evidence of a consumer changing their lifestyle to fit a product. This has been the ultimate goal; create such a bond with the user that they are willing to change the way they live to use our product or service.
But that wind is changing.
Latest evidence is the story out of my area about the university student who is creating online repositories of retail sale announcements long before the sale ads hit the street.
- You'd better start swimming, or you'll sink like a stone.