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Stop trying to win the election

Wow - In this post from his blog, Seth Godin writes about elections and what it takes to win them, but read between the lines and hear what he says about the rest of us who aren't running for office.

I confess to being guilty of trying to win the election with a majority of votes. By doing so, I make my product far less remarkable (and valuable) to the minority of companies who actually find value in what I can do for them.

Unless you are running for political office, there's no need to please everyone. Doing so can actually work against you.

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