Everyone needs new ideas

There's a TV spot from VISA that makes my heart flutter everytime it airs because the four companies profiled in the 30-second commercial are all ripe candidates for the type of work I do.

Every organization, regardless of their size and experience, needs a constant flow of new ideas.

Go to the VISA site, and scroll down to find the commercial titled Business Inspiration.

Watch it few times and ask yourself (or your team) two questions:

1) Which of the four companies are we most like?
2) Where could we stand to have some new ideas?

If you can't answer the second one, you're in trouble.