Free Book Promo Update

Never underestimate the reach of an ideavirus.

On July 27, I sent about 800 emails announcing the promo for my new devotional book due for release in October.

Within 24 hours about 200 people had downloaded a copy.

Then, a friend mentioned it on a service that reaches more than 20,000 readers and the download total jumped to more than 1500 in one day. Most of those came directly from my email and his column.

I thought the thing would die down a bit after that, but now we're getting a steady stream of people coming to the promo site through referral emails. There's a strong contingent in New Zealand that I can trace to what looks to be a school administrator's blog.

It's spreading like a virus - an ideavirus.