EPM Communication's weekly Datafile had a factoid this morning from Travelocity reporting that 59% of travelers say "knowing a hotel's GREEN rating" would influence where they stay.
Not doubting the research, but my experience has been that hotel staff need to be made aware of the goals.
When given a choice in a hotel, I always re-hang my towel so it won't be replaced and I honestly cannot recall EVER coming back to anything other than a completely fresh supply. Even in the most socially aware hotel brands - Hard Rock, Westin, Hilton.
Good lesson here - in any organization - it is critical that leadership take the time to insure EVERYONE on the team understands the role they play in success. Communicating corporate objectives effectively is one of the topics covered in my new book Leadership Re:Vision.