I position myself as a consultant who can help companies think differently. I write and speak about breaking molds, moving away from and beyond whatever status quo you find yourself in.
So - how does someone who preaches the gospel of change build his own brand?
Brand building is all about consistency - how do I show consistency when I am all about change?
The minute I think I've arrived and begin to enjoy some awareness of my personal brand, I'm caught with the dilemma that I need to shake that box and move on to something else.