Jim Seybert's Fool's Box has moved!

You should be automatically redirected in 10 seconds. If not, visit
and update your bookmarks.

Everything that was here has been posted on the new site. Use the Search Feature to locate the post you're after.


Code of Ethics

Ad Age has posted the entire 20-page "Code of Ethics" submitted as part of her sentencing by former Ogilvy & Mather exec Shona Siefert.

No matter how you spin the semantics, we are all involved in shaping opinions and managing image - so Ms. Seifert's suggestions are timely and appropriate.

Suggestion: Take the time to read the entire 20-page document. Distribute it to anyone on your team who handles image and opinion management. Have serious discussions about the relevancy of the "Code" to your organization.

Then - let me know how the discussion went.

No comments: