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9/01/2005

Code of Ethics

Ad Age has posted the entire 20-page "Code of Ethics" submitted as part of her sentencing by former Ogilvy & Mather exec Shona Siefert.

No matter how you spin the semantics, we are all involved in shaping opinions and managing image - so Ms. Seifert's suggestions are timely and appropriate.

Suggestion: Take the time to read the entire 20-page document. Distribute it to anyone on your team who handles image and opinion management. Have serious discussions about the relevancy of the "Code" to your organization.

Then - let me know how the discussion went.

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