And now I am wondering (hoping) whether my ideas are all that.
The book releases in a few days/weeks - Unlike the BIG titles, mine will get to the stores whenever it gets there. No specific "release date" when throngs of people line up all night to be the first to buy it.
In fact, if more than two of three people show up at most stores they'll wipe out the supply. On line shoppers will have better luck.
The promotion is beginning - as far as I can tell the first major publicity is a front page story on New Man magazine's online edition, today (Jan 21)
I'll write more as the process continues.