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Atkins Empire on the Rocks

News item - Atkins Nutritionals, the food products company spawned by Robert Atkins low-card diet revolution, has filed bankruptcy. Seems as though popularity of the nothing-but-meat-cheese-and-eggs regimen has diminished dramatically in recent months.

What happened? How might the people at Atkins better positioned their company to ride this out?
Were they victims of their own success?