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8/04/2005

Stuck by their own sword

I was visiting with a client this morning and came across a great example of "death by success."

This company is a category killer in their industry with about 80% market share and incredible brand awareness. Problem is - they are SO successful at what they do, that no one will allow them to make changes
necessary for continued success in the future. If they keep doing what they're doing, they will not be around in 10 years, maybe less.

I encouraged them to set up a Fool's Box with the assignment of looking
for ways to build a successful future by dismantling their successful present.

Stay tuned - and in the meantime, ask yourself these questions:

1 - Is there something our company does that is really good but might be a hindrance to success in the future?
2 - Do we pay too much attention to the present, at the expense of the future?