Daddy, Can we get a Penguin?

Here we go.

Get ready for a rash of copy-cat efforts looking to play "me too" with the success of Warner Independent's March of the Penguins.

For those hoping to cash in on penguin-madness, keep in mind this film is not about penguins. It's a LOVE STORY, wonderfully shot and delightfully told by Morgan Freeman. Those adorable penguins are merely the packaging around the story.

When examining a popular product or service it's critical we get beyond the packaging to determine what it is the customer REALLY wants.

Suggestion: Take your management team to see March of the Penguins, then ask this question: Are people buying our most popular product or service because of the "penguin" or is there a deeper reason they're choosing us?