TV does a "thing differently"

When approaching the need to change, an organization - or in this case, an industry - can either "do a different thing or do a thing differently."

I call this Thing One & Thing Two.

Faced with a future that has many more people getting entertainment elsewhere, visionaries at the TV networks are experimenting with the concpet of feeding audio-only versions of their programming to iPods and other listening devices.

According to Wired News: In the history of broadcasting, this is all highly unusual. The conventional wisdom is that TV without pictures is a big waste of bandwidth. "It's like being in a conversation with three or four people but you can't hear one of them," said Tom Taylor, editor of the Inside Radio industry journal.

Suggestion: Read the Wired News piece then ask your staff, "Is this a new thing or a thing done differently?